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X&Y Magazine
X&Y Magazine is a new online lifestyle magazine for Gen-Y boys and girls.
With a fun, punchy new X&Y brand developed by South South West, Flint designed and built this vibrant, content rich site for maximum engagement with the target audience and optimal ease of use by site administration.
Users can switch between an X (girl) view of the site and Y (boy). Content is article based and updated daily by X&Y's team of writers and editors. Users are encouraged to comment, enter competitions and subscribe to the eNewsletter.
The website is also fully integrated with OpenX for banner advertising management and ROI reporting.
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