Work
SunRice Australia
SunRice is one of the world's largest branded rice food companies. Based in Australia, SunRice exports products around the world. Reflecting a refreshed corporate brand, Flint designed a new website which is bright, inviting and instantly appealing. The site interface provides a friendly platform to promote the company's increasing focus on health, education and nutrition content.
Recently Flint re-launched the site, promoting the latest SunRice campaign featuring swimmer Stephanie Rice.
The home page offers a Flash product selector allowing easy entry points to key product lines as well promoting new releases. Customers can also explore an ever-expanding file of SunRice recipes via an interactive recipe finder, with a fun Flash filtering system. A central area of the new site is the SunRice Recipe Club, delivering a host of great tips on health and nutrition for customers.
At the back end, the site is powered by Flint’s Enterprise Content Management System (CMS) allowing SunRice to add and edit page content as well as maintain and expand the site structure. It provides excellent search engine optimisation and website ranking.
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