Work

Real Weddings Magazine is a premier bridal publication sought after for their focus on stunning imagery, engaging case studies, real world brides and quality suppliers. With a specialised niche, a captive, hungry audience and a range of resources (including video), the publication was perfectly poised to capitalise on a move into the digital space.

Real Weddings engaged Flint to design and develop an engaging, media and content rich website to take advantage of opportunities to increase revenue, loyal subscribers and market share. The website is based on a unique 'Freemium' Subscription Model where unsubscribed users can access a top level of free teaser content but are motivated to sign up and subscribe to access a huge depth of hidden or locked content.

The website has been designed to capture the Real Weddings brand with a gorgeous feminine interface. In addition to the array of video, image and article content the site also features a premium supplier directory, travel guide and members' area with planning tools and advice.

Finally, the site is integrated with OpenX for providing Real Weddings with a tool for banner advertising management.