Work
Elle Macpherson
Flint has again teamed up with Three60 Design to create this stunning, classic and content-rich website for Elle Macpherson. As she celebrates 30 years as a fashion icon, Elle wanted to explore a new medium in which to showcase her expansive career as a model and business woman. Her approach to the website was for it to be a personal and authentic insight into her world.
Three60 determined the interface, branding and content of the website while Flint designed the sitemap, wireframes and functionality. Flint also worked our Flash magic to bring her ideas to life in an elegant and fluid manner. Through Flint's Content Management System Elle can maintain her archive and utilise the website as a "channel of expression" of the people and things that inspire her. There is also a twitter feed that allows for instant updates.
A key feature of the website is the image gallery, a media-rich display of her work. As Elle Macpherson's work evolves, the site will also adapt to ensure that it continues to document her interests and passions.
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