Work
Calibre
In collaboration with Paper Stone Scissors (responsible for the ever-so-handsome branding and interface design), Flint’s wireframing and discovery workshops extracted the features and functionalities that would ensure the site was a custom-fit for Calibre.
The online store features stylish look book animation, fully integrated with Apparel 21, enabling real-time interaction with stock levels and inventory. Users can view and purchase items with a few simple clicks.
Flexible content modules on the homepage allow a fresh and evolving look to the site, while strong social media integration encourages customers to engage with the brand outside of the store.
The site launch coincided with the popular “Man of Calibre” marketing campaign – a section of the website allowing users to upload images of themselves wearing Calibre product.
Special features such as a VIP database, ensure customers get the same preferred treatment online as they receive in store, and a dedicated Campaign section showcases current campaigns through lookbook visuals and video.
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