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Australis Cosmetics
Australis Cosmetics incorporates everything a girl can possibly need for her make-up bag, offering high quality and exciting products with a value for money price point. Aimed predominantly at a Gen Y, tech-savvy, 18-24 year-old female market, Australis came to Flint to devise and implement a digital strategy and website as a key marketing tool for the brand.
With the re-launch of the product range and a rollout of national promotions, Flint were charged with the task of creating a site that has immediate impact and delivers key messages of a fun, stylish and youth focused brand.
The emphasis was on site functionality, the integration of social media and a visually dynamic interface, all key considerations to capture a young, savvy audience and promoting user interactivity. The overall look and feel shifted the brand towards a more slick, clean style, delivering a sense of confidence, freedom and endless opportunities.
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