Customized solutions, dressed to kill
Calibre, the brand men want to wear. A pioneer of men’s fashion in Australia and favoured by A-listers such as Hugh Jackman and Vince Colosimo.
Over the past two years, in partnership with brand agency Paper Stone Scissors, Flint has provided Calibre a high-end ecommerce solution and continues to evolve the brand online.
The recently launched campaign, 'The Guide to Impeccable Style', delivers an innovative interactive video and ‘Shop the Look’ functionality to inspire and drive users to the latest trends.
The online store features full integration with AP21, enabling real-time interaction with pricing, stock levels and inventory, as well as customer and order info. It also empowers Calibre to set up promotions that can run instore and online simultaneously and seamlessly.
It's critical the website supports the high calibre (pun intended) and quality customer experience of the brand. The creative promotes stylish imagery showcasing the Calibre product, while flexible content modules provide a fresh and evolving look to the site.
Harnessing the power of HTML5 (without Flash) the latest trends are brought to life, merging interactive and stylish video with links direct to Calibre product. Since launch, the video has gained significant attention on social networks and continues to drive great feedback.
A dedicated Collection gallery allows users to scroll through Calibre’s current campaigns, showcasing the latest trends through lookbook visuals.
Strong social media integration encourages customers to share their favourite Calibre looks with friends, engaging them with the brand outside of the store.
Flint’s CMS provides a powerful, trusted ecommerce platform to deliver Calibre’s online store. The shop listing page features AP21 integration, meaning stock levels and pricing are kept up to date in real time.
Special features such as a VIP database, ensures customers get the same preferred treatment and discounts online as they receive in store.
