A vibrant celebration of Melbourne and Victoria's love of food and wine.
A key date in the yearly calendar, the festival has high expectations for it's digital channels. The user experience needs to live up to the cities reputation for fantastic food and wine.
An 8+ year partnership
We’ve been working with the festival as a lead agency for over 8 years, creating consumer-facing messaging and behind-the-scenes platforms to generate excitement, sell tickets and simply get people through the door.
Powerful integration platform
During this time we’ve transformed the MFWF website from an online brochure into a transactional platform with built in operational platforms to keep event managment running smoothly. We introduced data capture and analysis platforms as the basis for CRM during the event and year-round. The process is collaborative and iterative - each year we build on what we’ve learned from the last.
We love mobile
As the festival has grown, so has user behavior, and we've led the festival through these transitions. The website is now optimised for it's majority mobile traffic, and we employ a mobile-first design approach.
